Creating an e-commerce website
More and more businesses are moving their goods and services online. It’s an additional route to market and there are many solutions available in the marketplace, so what’s the catch?
Like most things, there’s a temptation to jump in without considering how you are going to interact and serve customers, after all they’re the people who will ultimately decide to buy or not to buy.
The success of an online store largely depends upon the ease of finding a product in the right size, colour, and price. However, products could also have other attributes (width and weight) and be part of a much broader product range, so how do you consolidate all the options into a quick and easy-to-find structure? It’s a little like travelling from Lands End to John o' Groats, there are lots of route choices along the way to your destination, however, which route do you take? Once again, we’ll consider use from a user perspective, or user experience.
You could well have the best product at the best price, the question becomes, how easy is that product to find? The more mouse-clicks and searching, the less likely your potential customers are to stay and to buy from you, just as they do on the high street.
Our ultimate goal is to intimately get to know your product range, to work with you to divide these into product categories and sub-categories that allow customers to reach their chosen product selection quickly and easily, but most importantly using a minimum of searching and mouse clicks.
Post, packaging and distribution
Send your goods around the UK or worldwide. Easily add different shipping costs and methods, based on sales value, service, destination.
Discounts and special offers
We allow you to do both, and tailor the experience for:
- Existing customers.
- Big spenders.
- New customers and referred customers.
Abandoned basket emails
- ‘You’ve left something in your basket’, an email timed to arrive within an hour of an abandoned basket.
- A follow-up reminder after a day or so.
- A final discount offer email to encourage customers to complete their purchase within a prescribed period.
All emails will return customers to their abandoned shopping baskets.
A recent study revealed that over 80% of all purchases are abandoned at the checkout across all sectors. This is why we recommend a good basket abandonment email strategy.
Online payment applications and shopping carts
No matter who you bank with, we can offer a payment gateway that will:
- Seamlessly handle customer purchase transactions.
- Accept foreign currency transactions. **
- Validate card transactions with your bank.
- Automatically raise customer and business invoicing.
- Handle returns and customer credits from the same interface.
**Contact us for more details or to ask a question.
Payment Card Industry Data Security Standards.
We handle PCI compliance for you, if that’s what’s needed, liaising directly with your payment provider. We can also help you to assess the security of your cardholder data, which is a simple 2 stage assessment process.
Do I need a website security (SSL) certificate?
The simple answer is yes, you do need an SSL certificate if you’re planning to sell goods or services online. However, the type of certificate required is determined by whether you intend to use:
- Payment gateway form. If your payment gateway handles the payment process for your business, only a basic SSL certificate is required on your website. This method simplifies PCI compliance.
- Direct payments. If a customer stays on your site for the entire financial transaction, an SSL will be required. This method requires a more stringent approach to PCI compliance.